Sony Once Called Xbox Game Pass Unsustainable, and Microsoft Is Reportedly Set for Sweeping 2027 Changes

Push Square editor Sammy Barker argues that former Sony CEO Jim Ryan's 2020 claim that putting new releases into subscriptions is unsustainable now looks more justified as Microsoft reshapes its service. Citing Fortune, the piece says new Microsoft CEO Asha Sharma plans an a la carte model in 2027 that lets users pick services, after earlier rumors of dropping day one first-party games and adding an ad-supported tier. It notes Call of Duty: Modern Warfare 4 skipped Game Pass this year and cites an estimate that Gears of War: E-Day sold around 311k copies, with most players on Game Pass.