When Rockstar Needed to Delay GTA 6 Again, Take-Two's CEO Replied: 'Please Tell Me You're Kidding'

When Rockstar asked to delay GTA 6 again to November 2026, Take-Two CEO Strauss Zelnick initially responded, "Please tell me you're kidding." According to a Bloomberg report published on October 14, Rockstar publishing head Jennifer Kolbe called Zelnick twice to request delays, and he granted both. Zelnick said giving developers more time is usually a "wise investment" to let a game reach its full potential.