动视高管称GTA6与COD MW4为年度最大两款游戏

Activision chief marketing officer Tyler Bahl said Call of Duty: Modern Warfare 4 and GTA 6 are the two biggest games of the year, adding "no offense to Zelda." He argued that more players returning to their Xbox or PlayStation for GTA 6 will mean more eyes on Call of Duty, and said Nintendo has been "all in" on Modern Warfare 4 for Switch 2 with a co-marketing campaign. The comments come as The Legend of Zelda: Ocarina of Time launches on the 5th, two weeks ahead of GTA 6.

Activision chief marketing officer Tyle Bahl said GTA 6 will bring more people back to their Xbox or PlayStation, benefiting other games including Call of Duty: Modern Warfare 4. He called GTA 6 and Call of Duty the two biggest games of the year, and said Modern Warfare 4 stands on its own through "spending time with friends." Modern Warfare 4 releases on October 23, with GTA 6 arriving in November.

Activision CMO Tyler Bahl said GTA 6's boost to PS5 and Xbox Series X and S sales and the extra attention on gaming will benefit Call of Duty: Modern Warfare 4, calling them the two biggest games of the year. He admitted Black Ops 7 was a commercial disappointment and that back-to-back sub-brand sequels had not worked, with Modern Warfare 4 addressing that feedback. Modern Warfare 4's campaign early access starts tomorrow, the Ocarina of Time remake launches November 5, and GTA 6 launches November 19.

Activision chief marketing officer Tyler Bahl says Call of Duty faces a "Call of Duty tax" in reviews and reception, despite 100 million free-to-play players, 500 million units sold, and a billion mobile downloads. He acknowledged Black Ops 7 feedback and said Modern Warfare 4 addresses some of it, while the new Modern Warfare campaign goes live October 16 for early access edition buyers.

Activision CMO Tyler Bahl said in an interview that GTA 6 and Call of Duty: Modern Warfare 4 are "the two biggest games of the year," rather than GTA 6 and the Zelda remake, adding "no offense to Zelda." Modern Warfare 4 launches on October 23, and Bahl said the series stands on its community and social experience, now reaching Switch 2 as a new platform this year. Asked whether player numbers could drop when GTA 6 releases on November 19, he said the opposite could happen and there might be a slight uptick.