Activision's Head Marketer Says Modern Warfare 4 Faces A 'Call of Duty Tax'

Activision chief marketing officer Tyler Bahl says Call of Duty faces a "Call of Duty tax" in reviews and reception, despite 100 million free-to-play players, 500 million units sold, and a billion mobile downloads. He acknowledged Black Ops 7 feedback and said Modern Warfare 4 addresses some of it, while the new Modern Warfare campaign goes live October 16 for early access edition buyers.