Behind Steam's "Exposure Hunger": 470 Game Festivals in 6 Years, Yet Two-Thirds of Games Never Get In
An analysis by the game marketing blog How To Market A Game counts 470 third-party online game festivals around Steam, yet only about 31% of new games released since 2020 have appeared in one, leaving two-thirds with no access at all. The Wandering Village topped the list with 59 festivals, while Lost Twins 2 joined 35 festivals but drew only 53 reviews after launching last year. A YouTube channel was also reported to sell exposure, with a $2,228 package yielding just 1,622 impressions and zero wishlist growth.