Report Explores How Roblox Can Retain Older Players After Becoming Most-Played Game by Total Hours in H1 2026

Roblox generated 4.05 billion hours of playtime across PC and console in H1 2026, making it the most-played game by total hours, according to Newzoo and GEEIQ. Among its players over 16, 80% spent money on games in the past six months, compared to 59% of non-Roblox players. To retain this maturing audience, Roblox is investing in improved graphics and age verification, with an early version of the AI-driven upscaler Roblox Reality planned for later this year or early 2027.