Analyst Estimates Gears of War: E-Day Sold 230,000 Copies as Game Pass Players Reach 1.7 Million

Data firm Alinea Analytics estimates Gears of War: E-Day has sold about 230,000 copies, with 168,000 on Steam and 62,000 across Xbox console and PC, while 1.7 million players accessed it through Game Pass. Alinea's Rhys Elliott argues Game Pass is cannibalizing premium revenue, noting 722,000 players paid $30 for the Premium Edition upgrade to play five days early and estimating roughly $37 million in revenue, $26 million of it from Xbox. The estimates have not been corroborated by Microsoft, and Elliott concludes Microsoft may have to pull day-one first-party releases from the service, as it announced for Call of Duty earlier this year.