Xbox Boss Asha Sharma Tells Employees the Brand Has "Started to Return to Growth"
Xbox boss Asha Sharma told employees at a Microsoft town hall that the Xbox brand has "started to return to growth," with positive sentiment up 30% over the past year and no longer declining in "hours spent." She named Gears of War: E-Day, Minecraft Dungeons 2 and World of Warcraft: Forever as having strong starts, and outlined "four C's" — core, content, creation and connection — to guide Xbox's future. She also said Xbox Game Pass will become more "flexible" and that the next-gen Project Helix console will be part of a "family of devices."