#miHoYo

Apple Releases China App Store Ecosystem Report, Citing miHoYo and NetEase as Web Payment Cases

Apple published a China-only report on October 8 titled "China App Store Ecosystem — 2025 Developer and User Value Study," authored by antitrust experts Ju Heng and Markus von Wartburg. The report says the China App Store ecosystem generates about 4 trillion yuan annually with over 95% exempt from commission, and names miHoYo and NetEase as examples of developers using web stores and DTC channels to bypass Apple Pay. It also states Chinese apps accounted for 98% of domestic App Store revenue in 2025, with 52% of Chinese developers' App Store revenue coming from overseas.

Touch Music Weekly Industry News: China Defends Honor of Kings Gold at Nagoya Asian Games, Delta Force Announces 58 Million DAU

On September 28, China beat Malaysia 4-0 in the Honor of Kings final at the Nagoya Asian Games, defending the gold medal it also won at the Hangzhou Asian Games, with player Yinuo becoming the league's first and only double gold medalist. On October 8, Tencent TiMi's Delta Force announced its China server daily active users surpassed 58 million as the game marked its second anniversary. NetEase also unveiled its extreme sports competitive shooter Extreme Battlefield, with its first test set to begin on October 15.

miHoYo's Dawei Ge Appears at Xiaohongshu RED LAND, Becomes Biggest "Human Easter Egg" While Promoting "Starry Valley"

Xiaohongshu's RED LAND event ran October 2-6 on Fuxing Island in Shanghai's Yangpu district, expanding from 80,000 to 150,000 square meters with over 160 game and anime IPs and more than 80 booths, both doubled from last year. miHoYo's Dawei Ge attended to promote the new game "Starry Valley," joining stage activities, a float parade, and meeting a physical robot of the game's AI cafe owner "Naluo," inviting players to try the game at public beta. The four miHoYo titles "Genshin Impact," "Honkai: Star Rail," "Zenless Zone Zero," and "Starry Valley" appeared together offline for the first time.

Bilibili's New Pet-Catching Game Shines! Lumi Hits 50 Million Yuan in First-Week Revenue on App, Expands to Mini Games

Bilibili's self-developed vertical-screen pet-catching game Shines! Lumi generated 50 million yuan in its first week on the app market, entering the iOS top-grossing TOP 20 before climbing into the top ranks of WeChat mini games. The game emphasizes a hand-drawn art style, vertical-screen idle play and automatic pet catching, with a core loop that lets players experience collecting within about five minutes. Bilibili supported the dual-platform launch with in-site promotion, KOL content and holiday ad spending, validating its self-developed game strategy.

September game licences: 206 domestic and 3 imported titles approved, including miHoYo's Yuanchu Zhi Jie and Zulong's Lord of the Mysteries: The Fool

China's National Press and Publication Administration published September approvals covering 206 domestic games and 3 imported games, plus 15 licence changes. Among the domestic approvals were 185 mobile titles, 2 client titles, 16 mobile and client titles, 2 mobile, client and web titles, and 1 game-machine title. miHoYo's Yuanchu Zhi Jie was approved for mobile and client, after an official QA said it would support PC at launch, while Zulong's Lord of the Mysteries: The Fool is a cross-platform RPG card game.

Second RED LAND Opens Today: 160+ IPs Gather on Fuxing Island with World's First Game/Anime Float Parade

RED LAND, Xiaohongshu's open-world adventure island event, opened on October 2 on Fuxing Island in Shanghai's Yangpu district and runs through October 6. The site doubled from 80,000 to 150,000 square meters, with over 160 game and anime IPs and the world's first large-scale game and anime float parade featuring about 150 community-registered users. Official figures say all five ticket rounds sold out in an average of 20.6 seconds each, and 80% of ticket buyers came from outside Shanghai.

miHoYo's Yuanchu Zhi Jie Approved as China's September 2026 Game License List Is Released

China's National Press and Publication Administration released its September 2026 approval list for domestic and imported online games, granting licenses to 215 titles, including 206 domestic and 3 imported games. miHoYo's Yuanchu Zhi Jie and Guimi Zhi Zhu: Yuzhe were among the approved titles.

miHoYo's Liu Wei at SJTU: AI model in China's top tier within 2-3 years, Varsapura testing by year end

At miHoYo's 2027 campus recruitment talk at Shanghai Jiao Tong University on September 23, 2026, co-founder Liu Wei said miHoYo would be a significant player among Chinese large-model teams within 2 to 3 years, reiterating a plan to invest up to 100 billion yuan in AI over three years. He said the flagship new title Varsapura will have a test by the end of this year, with Cai Haoyu as producer and Unreal Engine 5, and that its main story introduces the world while side stories carry the weight. On Genshin Impact he only said something big is coming, without details, and said older titles like Honkai Gakuen 2 and Honkai Impact 3rd will gradually be sidelined while Genshin Impact, Honkai: Star Rail and Zenless Zone Zero can sustain ongoing operation.

Chuapp Weekly Industry Roundup: TGS2026 Opens, Phantom Blade Zero Passes 3 Million Wishlists, Aniimo Hits 120,000 Concurrent Steam Players

Chuapp rounds up the week's industry news: TGS2026 opened on September 17 with a five-day run through September 21, featuring 759 exhibitors and 3,946 booths, while Chinese exhibitors fell to 93 from last year. Gamma Data's August report put China's domestic game revenue at 31.627 billion yuan, up 8.08% year on year, with Lord of the Mysteries topping 100 million yuan in first-month revenue. Phantom Blade Zero passed 3 million wishlists, Aniimo hit over 120,000 concurrent Steam players on its PC launch day, and Wardogs sold over 2 million copies within five days of its early access release.

Shanghai court orders AI voice service to pay MiHoYo ¥750,000 over Genshin Impact character voices

A Shanghai court ordered an unnamed generative AI developer to pay MiHoYo ¥750,000 (about $112,000) after finding it improperly reproduced and sold the voices of Genshin Impact characters. The Paper reported the case as Shanghai's first involving unfair competition over AI recreations of another company's voiceover work. MiHoYo said the defendant replicated the voices of 63 Genshin Impact characters and used the game's images and story animations to advertise and sell its voice packs; the defendant was ordered on June 30 to stop distributing the assets and pay damages, and later withdrew its appeal.

They have over 7,000 employees now.